Freelance/contract "Head of Personalization team”

For a global Danish company we are looking for a freelance Head of Personalization team to join the newly formed customer experience personalization team. You will be part of an ambitious team who are building a world class E2E marketing automation platform as part of the companies new strategy and transformation. In the personalization team you will work closely together with the team lead and other personalization specialists. The wider team will consist of content, web and data experts. As a Head of the Personalization team, you are passionate about absorbing business context and strategy and usethat to make smart decisions that benefit our E2E consumer journey.  This role will allow you to design tiptop personalized experience frameworks across all markets, audiences and digital channels.

We are looking for a senior professional, with deep understanding of customer needs analysis, and implement this in a personalization strategy based on the many data points we have. You have a developed entrepreneurial spirit, socializing easily in a small team with lots of cross-functional communications.

Profile:

  • Experienced team leader, 5+ years in marketing automation, digital transformation, preferably with CDP/smart hub/activation platforms specific knowledge
  • Have strong leadership skills to build and lead a top in class personalization team
  • Have highly developed communication skills, being able to “talk marketing, tech, content, business”
  • Have 5+ years in marketing automation, digital transformation, preferably with CDP/smart hub/activation platforms specific knowledge 
  • Have experience in working with Agile methodologies 
  • Live and breathe digital marketing from a CX perspective, as well as from a data one
  • Have the ability to identify, prioritize, and articulate highest impact initiatives
  • Have the ability to manage multiple projects in a fast-paced, deadline-driven environment
  • Have excellent analytical skills and an outcome-driven mindset
  • Can put yourself in the customers’ shoes in order to be able to design the best experience for them
  • Are able to work independently, as well as in a team and cross-functionally
  • Full business proficiency in English

Scope:
Full time for 6-12 months
Timing: Start 1/12 2022 or earlier
Place: Copenhagen area OR Hybrid, with some traveling

 

If interested please forward CV via www.jelber.dk/signup or contact
Thomas Kragh
M: 51393347
[email protected]

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