Sr. Data and Segmentation Specialist - permanent position

We are seeking a Data and Segmentation Specialist for an exciting position within the Marketing Experience team at a leading global company. If you aspire to be a part of an exceptional and ambitious digital transformation project that focuses on consumers, and if you're looking to join a global company with a profound sense of purpose, then this is the opportunity you've been waiting for. You will become a valuable member of a driven team and, in your role, you will have the chance to shape and establish a best-in-class  user experience for the customers.

As a Segmentation Specialist you will analyze, create and optimize user segmentation for personalized content marketing.
We are looking for a profile with analytical skills and someone who will thrive in productizing and delivering continuously optimized segments for the wider marketing team. We expect you to be able to tell why a segment is important, what type of profile the segment contains, and why to personalize marketing for that segment.

You will:

  • Build user segments and audiences for use with all the digital marketing channels
  • Analyze and optimize existing segmentation
  • Build reports and dashboards for our segmentation quality and efficiency reporting
  • Project manage the segmentation space as a whole and take ownership of segmentation usage
  • Collaborate with the wider marketing team on segmentation usage and optimal content delivery
  • Ensure the personalization platform setup, taxonomy, and performance are optimized and utilized in the best possible way


  • 3+ years of experience with user segmentation or profiling
  • Experience with digital personalization systems and segmentation is a must
  • You have an analytical and structured mind
  • You can articulate analysis and data to a broad audience
  • You can maintain multiple ongoing tasks and projects and ensure delivery on time and to specifications
  • You thrive in a production-like environment where changes are fast, optimization is continuous, and delivery

Location: Remote/North of Copenhagen
Timing: October
Scope: Permanent fulltime

If interested please forward CV via  or contact:

Claus Leinoe
M: 22624101
[email protected]

Thomas Krag
M: 51393347
[email protected]


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