Sr. Segmentation Specialist and Sr. Personalization Specialist

We are seeking two Senior Marketing Automation Specialists for exciting positions within the Marketing Experience team at a leading global company. If you aspire to be a part of an exceptional and ambitious digital transformation project that focuses on consumers, and if you're looking to join a global company with a profound sense of purpose, then this is the opportunity you've been waiting for. You will become a valuable member of a driven team and, in your role, you will have the chance to shape and establish a best-in-class personalized user experience for the customers.

The two openings: Segmentation Specialist and Personalization Specialist

1. Segmentation specialist:
As a Segmentation Specialist you will analyze, create and optimize user segmentation for personalized content marketing.
We are looking for a profile with analytical skills and someone who will thrive in productizing and delivering continuously optimized segments for the wider marketing team. We expect you to be able to tell why a segment is important, what type of profile the segment contains, and why to personalize marketing for that segment.

You will:

  • Build user segments and audiences for use with all the digital marketing channels
  • Analyze and optimize existing segmentation
  • Build reports and dashboards for our segmentation quality and efficiency reporting
  • Project manage the segmentation space as a whole and take ownership of segmentation usage
  • Collaborate with the wider marketing team on segmentation usage and optimal content delivery
  • Ensure the personalization platform setup, taxonomy, and performance are optimized and utilized in the best possible way

Profile:

  • 3+ years of experience with user segmentation or profiling
  • Experience with digital personalization systems and segmentation is a must
  • You have an analytical and structured mind
  • You can articulate analysis and data to a broad audience
  • You can maintain multiple ongoing tasks and projects and ensure delivery on time and to specifications
  • You thrive in a production-like environment where changes are fast, optimization is continuous, and delivery

2. Sr. Personalization Delivery Specialist

Are you detail-oriented? Used to working with complex delivery systems for the personalization of web, email, or apps? Do you enjoy dotting i’s and crossing t’s to make sure everything is correct and accurate every single time? Then you are the type of person we are looking for.
You will be delivering personalized customer communication and experiences for global markets, in collaboration with the Performance Marketing team.
This role requires someone comfortable with meticulous planning and execution. It also requires a certain level of technical skill to build and manage segments, user journeys as well as setup, delivery, and optimization of web layers, custom content elements, and communication across the global web stack.

As Personalization Delivery Specialist you will:

  • Ensure the delivery of brand and content consistency towards multiple personalized experiences across our digital touchpoints
  • Ensure timely and accurate delivery of personalized customer experiences
  • Collaborate with our Global Biddable Media Team to deliver personalized experiences on the paid media track
  • Collaborate with our content team to ensure the correct content is used and optimized for the customer experience
  • Test and deploy personalization elements for the site experience and digital cross-channel communication to deliver higher engagement and improved conversions
  • Ensure the personalization platform setup, taxonomy, and performance are optimized and utilized in the best possible way

Profile:

  • 3+ years of experience with complex marketing delivery
  • Experience with digital personalization systems and segmentation is a must
  • You are comfortable with light scripting and HTML
  • You have a very structured and organized approach to tasks and projects
  • You can maintain multiple ongoing tasks and projects and ensure delivery on time and to specifications
  • Work well with stakeholders on multiple levels and nationalities
  • Thrive in a fast-paced and fluid environment
  • Are fluent in English

Location: Remote/North of Copenhagen
Timing: October
Scope: Permanent fulltime

If interested please forward CV via https://jelber.com/sign-up-for-jelber/  or contact:

Claus Leinoe
M: 22624101
[email protected]

Thomas Krag
M: 51393347
[email protected]

 

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