Mark is a specialist in idea & concept
I have worked in agencies for over 15 years. I've been an art director, copy writer creative director and director. I now travel as a multi disciplinary creative to various places.
I am level headed creative who loves larger thoughts. How they effect behaviour in the big bad world. I love a presentation, taking clients on a journey into my mind then out the other side clutching their brand with a new perception of values and meaning. At the other end of the journey from conception, I love crafting. You can often find my on the shoulder of a designer or director trying to take the Wacom pen or camera arm. My ideas can flex from the very serious to the very silly. I love to 'method act' my way into consumer's minds.
FREELANCE CREATIVE DIRECTOR 2019-PRESENT.
BBC CREATIVE, UNCOMMON CREATIVE STUDIO.
SAATCHI AND SAATCHI LONDON
THE RED BRICK ROAD, LONDON
BBH AUDI RETAIL
Tasty AND packed with protein…You’ll Get A Taste For Power. The new campaign for the Fridge Raiders rebrand.
Launching an adult soft drink
Global B2B campaign demonstrating Heineken's global reach
Fridge Raiders wanted to defy the convention of snacking on crisps and get people to switch to Fridge Raiders.
The rule-breaking, meat-snacking SnackArchist was born. The campaign lived on the following year. Taking the basic premise of 'rule breaking' it seemed like the perfect link to hacking in gaming- a world Fridge Raiders we already involved in.
Introducing, THE SNACKER HACKER...