Performance Marketing Specialist

We are seeking a freelance performance marketing specialist to join a global pharmaceutical company as it embarks on a journey to become the preferred choice within its field. In this role, you'll play an important part in engaging Health Care Professionals (HCPs) across digital channels and with top-funnel activities.

Role:

  • In close collaboration with creative teams and project leads, you will develop, implement, and optimize performance marketing campaigns aligned with business goals:
  • Execute existing and new Meta and LinkedIn campaigns
  • Constantly work to improve campaign performance through insights and real-time optimization
  • Monitor campaigns for performance, ensuring campaigns are pacing correctly, managing spend, troubleshooting campaigns, gathering insights regarding performance, making updates accordingly, and flagging potential issues
  • Campaign reporting and recommendations on optimization
  • Collaborate with other Performance Marketing Specialists in the global team in order to align the design and execution of campaigns and reporting
  • Potentially look into other relevant digital channels aimed at the target group

Profile:

We are looking for an individual with:

  • Knowledge of the latest performance marketing trends and the ability to contribute ideas, concepts, and tactics to reach a professional audience
  • Proven experience as a Performance Marketing Specialist or in a similar role
    In-depth knowledge of digital marketing channels and advertising platforms. Including full proficiency in ad management systems (LinkedIn & Meta)
  • Proficiency in analytics tools and experience with data-driven decision-making
  • Strong analytical skills and the ability to interpret data sets
  • Experience with A/B testing and optimization techniques
  • Experience with marketing in the healthcare/pharma sector is a plus. Or as a minimum with international B2B or other regulated industries.

Scope: 15-20 hours per week until end of 2024
Start Date: April
Location: Preferably Copenhagen, but remote positions within European time zone is an option
Employment: Freelance

If interested please forward CV via https://jelber.com/sign-up-for-jelber/  or contact:

Claus Leinoe
claus@jelber.dk
+45 22624101

 

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