Simon is a specialist in idea & concept
copy writing activation
I have many years' experience working with healthcare, industrial B2B and hearing device clients.
Throughout my career, I’ve been increasingly excited by more interactive and engaging way of reaching an audience; firstly through innovation at Work Club (now Havas), then entertainment at Sunshine.
As a creative director, I have experience running large-scale projects with multiple partners and collaborators – but still love nothing more than getting in the weeds.
Creative Partner / SVP of Live Experience at Sunshine - Jan 2016 – Apr 2019
Creative Director at Sunshine: Nov 2013 – Jan 2016
Senior Copywriter/Creative Lead at Work Club: Nov 2008 – Nov 2013
The first-ever immersive fashion journey. For the launch of the H&M Studio SS19 collection, we invited 72 global influencers to Sedona, Arizona for a narrative adventure.
Over 48-hours, an original story played out in the real world, blurring the lines between fiction and reality. It began the moment our audience arrived, with a mysterious package. Everything that followed was a complete surprise – from scripted scenes and secret messages to unexpected encounters and hidden rooms.
All these discoveries led to a series of spectacular fashion moments. Each one bringing to life a key look within the collection – daywear, activewear, safari wear and evening wear.
This journey also featured an incredible cast of female talent, including a water-ballet show and BMX riders, and surprise performances by Maggie Rogers and The Staves.
The entire event was captured and shared by our influencers and H&M. The following day, all the content powered the advertising campaign.
Exploring the boundaries of art and technology with Es Devlin and Google Arts and Culture.
Every summer, the Serpentine Galleries host a VIP fundraising gala. In 2017, Google was the headline sponsor. They wanted to celebrate their involvement and – at the same time – get the new Pixel phone into the hands of this high profile crowd.
Working with award-winning designer Es Devlin, we created PoemPortaits to enhance the cultural experience. This original artwork was part interactive installation and part photo booth – powered by A.I. and the Google Pixel.
Part installation. Part inspiration. Part celebration.
In 2016, adidas released the NMD – a new trainer for a generation of creative pioneers. For the launch, we created adidas Futurehouse – an immersive culture destination. Inspired by the TV campaign, we transformed a three-story building in East London into a dystopian playground.
For six days, we hosted a series of workshops and event for London’s creative community. In the evening, Futurehouse became a live music venue featuring a line-up of international and emerging artists.