Robbie Ferguson

Robbie er specialist i
idea-and-concepts,content-production,copywriting

jacobstaalbye

Om Robbie

Erfaring

I’ve been crafting award-winning copy and marketing concepts for over a decade.

My focus lies in digital media – specifically social content, email, campaign concepts, web copy, blogs and display ads.

Regardless of the medium, I just love working with words and ideas… Words and ideas that help ambitious brands come alive in the minds of new and existing customers.

I’m quick to get immersed in the details of any given brand and relish turning strong strategy into even stronger creative output. I believe that, with a creative mindset and human touch, anything can be made to be engaging.

Brancher

fashion,health-care,retail,b2c,b2b,finance,internet-e-commerce,sport-and-fritid-leasure,rejse-and-turisme-travel-and-tourism,fmcg

Arbejdsuge

40 timer

Erfaring

11 år

Timeløn

300 kr.

Kunde-case 1

Please feel free to have a look through my portfolio which best showcases my experience.

Skærmbillede 2020-05-11 kl. 13.48.27

Skærmbillede 2020-05-11 kl. 13.48.27

Skærmbillede 2020-05-11 kl. 13.48.27

Skærmbillede 2020-05-11 kl. 13.48.27

Kunde-case 2





Kunde-case 3

single.dk
single.dk
single.dk
single.dk

Kunde-case 4

hercukles
hercukles
hercukles
hercukles

Case 5

hercukles
hercukles
hercukles
hercukles

Case 6

hercukles
hercukles
hercukles
hercukles

Tidligere
ansættelser

“Union Direct
March 2010 – March 2012
About
Originally taken on as a creative intern, I was made a full-time member of the team within three months. In my time there I carried out day-to-day creative duties, helped retain existing accounts (VisitScotland) and win new business (The Harley Medical Group). I was internally awarded for my contribution to a Scottish Government pitch, made brand guardian for The Harley Medical Group and produced copy for national TV, radio, press and email campaigns.

Blonde Digital/Cello Signal (Now part of The Leith Agency)
April 2012 – September 2016
About
Initially, my time at Blonde consisted mainly of launching and growing IRN-BRU’s various social channels and digital presence by coming up with various pieces of creative content in their distinctive tone of voice. Our efforts resulted in a Scottish Creative Award as well as various other industry awards. I also had the opportunity to work on a range of client facing digital projects including websites, ECRM campaigns, games and branded content. I was part of the team that worked on several successful pitches too, including; Jim Beam, Harvey’s Bristol Cream, The Famous Grouse and Glasgow 2014. As well as working in partnership with an Art Director while at Blonde, I also often had to work on my own initiative. As the agency’s only copywriter it was my sole responsibility to ensure the standard of our creative outputs was at its highest. I contributed to a number of internal projects including ‘Blonde Ambition’ which required the mentoring and management of junior creatives – something I’m particularly passionate about and thoroughly enjoyed.

Freelance
September 2016 – Present
About
Requiring a great deal of proactive spirit on my part, I’ve been successfully freelancing as a creative copywriter for various businesses from around the world. This has allowed me to work on projects of varying size and covering everything from rebranding national pensions providers to outdoor campaigns for Tennent’s Lager. I’ve even been lucky enough to work directly with the European team at New Balance, creating copy for their Europe-wide ECRM campaign.

Contracted Copywriter at VisitScotland
August 2017 – March 2018
I was brought in to VisitScotland to work as the sole copywriter on the complete overhaul of VisitScotland.org. This included rebranding the website’s tone of voice, creative consultation, creation of new, optimised web copy and the repurposing of an extensive amount of existing content. The role required close collaboration between myself and the wider team of contractors (project management, design, development, UX) in order to create a finished product that the project’s numerous stakeholders would approve of.”

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