Freelance Marketing Automation Specialist – Braze

On behalf of a global pharmaceutical company headquartered in Copenhagen, we are looking for an experienced Marketing Automation Specialist with expertise in Braze to strengthen the organisation’s digital engagement with healthcare professionals.

In this role, you will play a key part in driving effective, data-driven marketing initiatives across the entire digital funnel—from building and optimising automated flows and managing data, to improving conversion and delivering actionable insights through reporting. Experience working with Braze is preferred.

Role
• Set up, optimise, and maintain email flows for HCP segments across markets
• Ensure proper data integration and manage data flows across platforms
• Monitor and optimise conversions and lead performance
• Track potential leads and send follow-up reminders to affiliates
• Implement tracking, quality-assure data, and ensure accurate measurement of activities
• Produce reports and develop effective marketing dashboards
• Contribute to ongoing ad hoc marketing and automation tasks
• Collaborate closely with internal teams and external stakeholders at a global level
• Support a scalable and structured setup for digital HCP engagement

Profile
• Experience with marketing automation and setting up email flows across the customer journey
• Solid understanding of data modelling, segmentation, and lead management
• Experience with tracking, conversion rate optimization, and performance analysis
• Familarity in dashboard creation and KPI visualisation (e.g. Power BI, Tableau, Google Looker Studio)
• Experience with larger CRM and MA systems - Braze knowledge and experience preferred
• Analytical, structured, and detail-focused approach to tasks
• Independent, proactive, and accustomed to navigating international and regulated environments
• Strong collaboration and communication skills with the ability to provide clarity to stakeholders
• Fluent in written and spoken English

Start: As soon as possible
Duration: Until the end of the year, with the possibility of extension
Scope: Approx. 15-20 hours per week
Location: Remote position