Freelance Marketing Automation Specialist
For our client - a global pharma company with a strong purpose - we are seeking detail oriented and tech-savvy Marketing Automation Specialist. In this role, you will play a key part in optimizing the marketing processes and driving personalized customer engagement through marketing automation tools. You will collaborate with cross-functional teams to implement, manage, and improve automated campaigns that align with our business objectives.
Role
- Design, implement, and manage automated marketing campaigns using platforms like Braze, HubSpot, Marketo, Pardot, SFMC, Klaviyo, Customer.io, or similar tools.
- Build and optimize workflows, email templates, landing pages, and forms to support marketing initiatives.
- Setting up webhooks and API connections (with guidance)
- Segment and maintain marketing databases to ensure targeted and personalized communication.
- Collaborate with content and design teams to develop engaging assets for campaigns.
- Monitor and analyze campaign performance, providing actionable insights to improve effectiveness and ROI.
- Conduct A/B testing to optimize email performance, landing pages, and workflows.
- Ensure compliance with GDPR and other data privacy regulations in all marketing activities.
- Stay updated on the latest trends and advancements in marketing automation tools and techniques.
Profile
- 4-5 years of professional experience in marketing automation or a related field.
- Hands-on experience with marketing automation platforms such as Braze, HubSpot, Marketo, Pardot, SFMC, Klaviyo, Customer.io, or similar.
- Strong understanding of email marketing best practices, lead nurturing, and CRM integration.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Knowledge of basic HTML/CSS for customizing responsive email templates and landing pages (must)
- Excellent organizational skills and attention to detail.
- Strong communication skills and the ability to work collaboratively across international teams.
- Familiarity with marketing strategies such as lead scoring, customer journey mapping, and lifecycle marketing.
- Experience in B2B or B2C marketing environments.
- Understanding of SEO, SEM, and digital analytics tools like Google Analytics.
- Registered in Poland as a self-employed business and holds a valid NIP (Tax Identification Number)
Timing: ASAP
Scope: Fulltime B2B contract for 3-6 months - permanent employment a possibility for the right profile
Location: Fully remote – but based in Poland - ideally near the clients digital hub in Kraków
If interested please forward CV and details via https://jelber.com/sign-up-for-jelber/ and contact:
Claus Leinøe
Claus@jelber.dk
+45 2262 4101