Freelance Web Manager

We are seeking a Freelance Web Manager to support an internationally known retailer in optimizing their digital presence. The role focuses on website maintenance, content adaptation across digital channels, and continuous improvements in user experience and performance tracking. The ideal candidate will bring hands-on CMS experience (Sanity or similar), SEO expertise, and a structured, collaborative mindset.

Role
• Maintain and update website content in collaboration with internal teams and external developers.
• Improve site architecture, user journeys, and SEO performance based on analytics and best practices.
• Monitor and analyze performance using tools such as Google Analytics to drive continuous improvements.
• Adapt campaign material for web and other digital platforms (web, app, listings).
• Ensure consistent digital activation in alignment with the Digital Campaign & Content Manager.
• Manage listings (e.g., Google My Business, Pin Me Too) and coordinate with third-party delivery partners.
• Provide digital support to international markets (US/UK) to ensure consistency and technical alignment.

Profile
• Proven experience as a Web Manager or Digital Content Manager.
• Strong knowledge of CMS platforms (Sanity preferred, but similar acceptable).
• Solid understanding of SEO, user experience, and digital performance optimization.
• Experience in cross-functional coordination between marketing, content, and development teams.
• Structured, analytical, and hands-on in digital execution.

Scope: Fulltime for 3 months
Timing: ASAP
Location: On-site in Copenhagen